The role of brand managers in government organisations
The role of a brand manager within any organisation is integral to its success, and this rings especially true for government organisations. With the prevalence of digital transformation in both public and private sectors, it has become increasingly important for these organisations to successfully manage their brands across multiple communication channels. Brand managers play an active role in building, maintaining and protecting organisational reputations by strategically positioning themselves as thought leaders in their respective industries - something that is essential when recruiting top talent or gaining consumer trust. In this blog post we’ll explore exactly how brand managers can help you elevate your organisation's reputation and attract applicants through strategic communications planning with effective oversight on branding initiatives.