Heath Schreiweis
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The role of brand managers in government organisations

The role of brand managers in government organisations
The role of a brand manager within any organisation is integral to its success, and this rings especially true for government organisations. With the prevalence of digital transformation in both public and private sectors, it has become increasingly important for these organisations to successfully manage their brands across multiple communication channels. Brand managers play an active role in building, maintaining and protecting organisational reputations by strategically positioning themselves as thought leaders in their respective industries - something that is essential when recruiting top talent or gaining consumer trust. In this blog post we’ll explore exactly how brand managers can help you elevate your organisation's reputation and attract applicants through strategic communications planning with effective oversight on branding initiatives.

Avoid 'death by PowerPoint' with some simple tips

Anyone who has sat through a workshop, a university lecture, or a board room meeting knows what we mean by 'Death by PowerPoint'. It's the guy with the 40 slide PowerPoint where every slid is packed full of content, images that 'try' to be relateable, stolen from clip art, and either WAY too many animations, or none at all.

 

Cairns - Cooktown 'Cardiac Challenge'

In September of 2021- I participated in the Far North Queensland's Cardiac Challenge - a 320km Bike ride from Cairns to Cooktown. I was fortunate enough to write a piece for the local "cairns local news' an independent  free publication. Here's my article. 

Leveraging LinkedIn for Profiles

I recently came across this video by Gary Vaynerchuk, an internet personality and Digital marketing expert.

In summary, this information might be a bit more technical than most care to follow, but put simply, it’s about leveraging LinkedIn as a social media channel moreover than other social media platforms.

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