Blog

Thoughts, Tips and Ideas

Branding to improve your bottom line

User Rating: 0 / 5

Star InactiveStar InactiveStar InactiveStar InactiveStar Inactive
 

Many small businesses have been up and running a good while before they start thinking about branding and marketing. Of course, with the 101 things small business owners are faced with on an everyday basis this is understandable. However it is important not to underestimate the importance of good branding.

What is a brand?

You might have a great logo but that is only part of your brand. Everything about your business is your brand:

  • The name of your business
  • Your staff
  • Uniforms and office furniture
  • Colours that you use on your signs
  • Your sponsorship and support (such as sporting teams or community activities)

Your brand is essentially the set of ideas your business stands for in people’s minds. Visually this is seen such as through a logo, staff uniforms and office layout and location your brand is also shaped by your actions as a business. A successful brand will help differentiate you from your competitors, build loyalty, increase traffic, create brand advocates and help connect people emotionally to your business.

Creating your brand

Before you embark on building your brand presence you need first to spend some time thinking about the fundamentals of your brand. Considering the following questions will help you define your brand.

  • What is your purpose as a business?
  • What are your businesses core values?
  • Who is your target audience and what are their needs?
  • What do your customers think when they think of your business?
  • What differentiates your business from that of your competitors?
  • And most importantly, what is it you want your customers to think when your business comes to mind.

The great news is you don’t need a huge budget in place to build your brand. You will however need to invest some time and thought.

Marketing your brand

Think about the tone you use when you write, how you interact on with people on the phone, what things you post on social media and what visual images you use. Remember all of this is a reflection of your business and your brand values.

Try using your ‘About Us’ page on your website to give customers a feel for the people behind the business. ‘Meet the team’ or ‘behind the scenes’ can give a face to your business and help people build an emotional connection to your brand.

Be consistent with your visual style, use the same fonts on all of your written materials. Link your logo in with any products or services you advertise and use your designated business colours throughout all of your activities from the business premises through to staff uniforms. Everything should be a reinforcement of your brand.

Customers should see your brand colours and immediately think of you and your business.

Get In Touch

Contact with Me about a work opportunities


HIRE ME

Follow Me

Copyright © Heath Design Studio

Search