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Websites for small businesses in regional communities make sense.

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Having a fully interactive and mobile friendly website is a must for today’s small businesses especially in regional areas. A website enables small businesses to put the customer at the forefront of their business. The customer can decide when they want to view your services and products. They might want to shop or look for services at 3 in the morning after their shift at the mine has finished or on a Sunday afternoon after a busy week at work.

Regional small businesses in the Central Queensland area provide products and services to many customers from country areas around Rockhampton, Gladstone and Bundaberg. These customers can’t always get to your shopfront within normal business hours but they can search through your list of services or products at a time that suits them.

The Australian Bureau of Statistics advises that in 2011* the number of Central Queensland households who have access to the internet in their homes are:

  • Rockhampton Regional Council – 69%
  • Bundaberg Regional Council – 67%
  • Gladstone Regional Council – 73%
  • Central Highlands Regional Council – 71%
  • Banana Shire Council – 68%

These statistics are heartening for any small business within the Central Queensland area. We can see that potential customers are online and internet savvy. Not having a website means that a business in this area is missing out on the opportunity to connect with many potential customers. This same information can be applied across all regional communities.

A website serves as a place for a potential customer to explore what your business is about and what it can do for them in the future. They can review your products online and contact you if they have specific questions.

Having a website for regional businesses makes very real business and economic sense. People working on properties, at mines and on farms can’t always get to town but they can still see what your services are and details about your products. They can browse your products outside of normal operating hours … on the weekend or after hours.

Noon on a Saturday is when most regional businesses close their doors for the week until starting the new week again on Monday morning. Have you ever experienced having to turn customers away because it’s closing time? Well, you don’t have to close the doors of your website. An online site can be visited anytime of the day or night. People can look at your website instead of going to your shop because it is more accessible.

* Figures from the 2011 census. These figures will have increased each year.

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