TRIP — Translating Research into Practice — is a national implementation project led by Occupational Therapists at James Cook University. The project trains OT practitioners in evidence-based falls prevention protocols for use in clients' homes, and includes an active research stream running alongside the implementation.

With national conferences, bi-monthly stakeholder newsletters, and journal publications on the horizon, the TRIP team needed a professional visual identity that could carry the project's credibility across every context — from practitioner communications to academic presentations.

The Project Manager for the TRIP study, contacted Heath Design Studio looking for a logo, newsletter template, and PowerPoint template for the project. A conference poster was also flagged as a future deliverable 

The project had existing informal materials but no coherent visual identity. The design needed to work across print and digital formats, feel credible to academic and clinical audiences, and be usable by the research team without requiring ongoing design support for every issue.

A Brand Discovery process was used at project start to capture the team's direction, existing colour references, and design preferences. The TRIP research team had some initial ideas — symbolism around the home setting, community care, and occupational therapy's international colour identity (deep bottle green, circa #188575).

From this, a visual language was developed that grounded the brand in its clinical and community context while maintaining the professional credibility required for academic and conference settings. The newsletter and PowerPoint templates were structured to support non-designers on the research team, ensuring the team could produce polished, on-brand communications independently.

The TRIP team now has a consistent brand foundation they'll use across the life of the project — from practitioner newsletters through to national conference presentations and eventual publication. The templates are built for independent use by a non-design team, reducing ongoing reliance on the studio for routine communications.

• Quality of deliverables 4 / 5 — Moderately Satisfied
• Speed of service 5 / 5 — Very Fast
• Clarity of communications 4 / 5 — Moderately Satisfied
• Would use again Yes